The SunRice Group is an ASX-listed, global food business and one of Australia’s leading branded food exporters. With roots in Australia’s food bowl, the company was formed in 1950 when a group of rice growers pooled their resources in the Riverina region of New South Wales to build a single rice mill. Today, the SunRice Group has grown into one of the largest rice food companies in the world, comprising multiple businesses, assets and operations across Australia, New Zealand, the Middle East, the United States, the Pacific Islands and Asia. For over 70 years, they have been transforming nature’s goodness into healthy, enjoyable and nutritious foods that meet the needs of discerning consumers around the world. In addition to their much-loved rice foods, we offer a diverse portfolio of gourmet, ‘free from’ food products and animal feeds and nutrition. ​ SunRice Group's 35 major brands are sold in 50 global markets and they hold leading brand positions in 14 countries.

The AgriFutures Rice Program invests in research, development and extension (RD&E) to maintain the industry’s competitiveness and improve the productivity, profitability and sustainability of the Australian rice industry. With the support of the Australian rice industry, the Program drives RD&E focused on the production of new rice varieties compatible with a water productivity target of 1.5t/ML by 2026. This is coupled with targeted agronomy and farming system focused activities, extension activities focused on increasing adoption and uptake of technology, and innovation in partnership with industry. ​ All investment in the AgriFutures Rice Program is guided by the Rice Program Strategic RD&E Plan (2021-2026) which has been developed in consultation with industry to outline the priorities and objectives for RD&E.